You are either:
A small business owner...
who pretty much wears every hat, and you know your business but don't know the world of online marketing. 

A marketing boss...
for a small to medium-sized company who is charged with improving online efforts. You need anything from a little help to a lot.

Or just a really smart business person...
who needs a "personal trainer" to help communicate and do business online.

• Update your own content (you know, the pictures and words)
• Communicate and measure response with customers, employees, partners
• Measure results of online marketing and learn more about your customer in the process
• Market in the search engines and new online channels

And your website has to be ...

• Easy-to-use
• Easy-to-manage
• Easy-to-find online

And you know you must have ...

• A clear plan with exact goals
• Simple reporting to monitor progress and results
• More business through the web!

Good. 
You can have all this,
and I can help you get there.

This is exactly
what I will do for you...

You need to make this plan.  If  you've never made an online marketing plan, you need someone with experience to help you do it.

Don't pay an agency to make this plan.  If an agency makes the plan AND executes it, they just might push more of the tactics that are profitable for them.

Once we have a plan, we can get proper proposals from agencies and/or individuals to execute the work. 

You and I create a project plan that is easy to understand, measure and execute! It clearly identifies your online marketing objectives.

Pick the right solution for your needs.

This means choosing everything from your content management software to finding the right agency and/or individuals for the project.  

For bigger projects, finding the right team is a critical decision.  You need an experienced coach to help you do this. 

I know the processes.  I know the lingo.  I know how long certain tasks should take from writers, programmers and designers. I know what to look for when reviewing their previous work.  I will ask their references the right questions. 

If you're clueless, the agency will take advantage of you.  I've seen it too many times.  We don't want to hire anyone like that.

If your needs are small, we won't have to find an agency... it will be just you and me, and a whole lot of cool "out of the box" web marketing services.  (Mainly from Google.  Gosh, I love Google.)

You must have a manager on your team to oversee the execution of the plan  

Projects are really exciting when a  client first hires an agency, but then when the execution begins, the agency folks never seem to be as accessible as they were before you signed a contract. 

Without proper management, you'll never see that good-looking account exec who sold you on the deal.  The CEO who came to the presentation doesn't have a clue about what three design options you were given, nor that they were delivered two weeks behind schedule.  Remember, these people were in full-on Sales Mode when you fell in love with their work! 

You need a representative who understands the many different elements of executing an online marketing plan so there are less problems during the execution of the project.

You will save money and time with an experienced online marketing consultant on your side. 

Regardless of the size of your project, I can help you get the most out of your online marketing dollar.  My fee is $75 per hour, which includes web conferencing / online collaboration service.  I do not require a monthly retainer for my services.

If you have not experienced "web conferencing," you're in for a treat. 

It allows you to sit in the comfort and privacy of your office, on your own computer.  I am in my office on my computer. 

We speak via telephone.  I can watch your screen and guide you where to move and click as you learn, or you can watch my screen and direct me as I update your site, campaigns, or other online services.

This is a great new way to collaborate on web development and management projects, and for you to learn how to control your marketing plan. 

There is absolutely no risk to meet online and discuss your needs and my ability to help you.  If we quickly decide we're a good fit, great! If not, there's nothing lost. 

Please email me at
Kirk@KirkLancaster.com
to schedule your first hour of online marketing consultation.

-------

Kirk took the time to understand what we were looking for in our website. He understood our objectives and developed an amazing website and email newsletter program for Special Olympics Georgia.

We continuously get positive feedback from our constituents about our website and the number of new subscribers we get each month demonstrates the impact it has.

Kirk created it with the future in mind so that we could use it for many years (six to date) adding content but not having to alter the design which has been a huge time saver for us and has helped us serve our constituents even better.

Heather Hart, CFRE, Director of Development
Special Olympics Georgia

http://www.specialolympicsga.org

--------

A recent site for C21Commander.com, designed
by my most frequent design partner: Visualiti.

----

Here's a recent site I did by myself (rare), that shows what you can have for a small budget ($750-$1250).
Please check out this site and fork out some goodwill.

www.GiveMeShelterMinistries.org

More about Kirk Lancaster:

Since 1990 I have developed and executed marketing and advertising plans for services and products that range from local to global, online to offline, and common to unique.

In the last 11 years I have created and managed online marketing plans, conceiving and directing the development of website architecture, content, programming, design, and online advertising campaigns.

(I waited a few tables and played a few rock shows along the way too.)

I managed a site and online marketing plan for three years that generated over $9 million in sales.  I have helped numerous independent business owners get their company online quickly and effectively. 

I have also worked on projects that did not work because expectations were unrealistic, needless functionality was added, and costs of development resources were far overpriced. Or in most cases, there just simply wasn't a clear plan. 

It's just as important to know what not to do as it is to know what will work. 

In my career I have worked predominantly on the client side of the marketing fence, but have experience on the agency side as well.  I found there is a need for a "middleman" between the client and agency, (or hosting company, email marketing service, etc. ,) and I have successfully filled that need. 

I understand the ins and outs of customer communication, search engine marketing, content development and management, pay-per-click and other online advertising, and cost-effective technical resources. If it comes to communicating online with your target audience, I can help you find the best way to do it for your company.

My experience will ensure your project is clearly understood, effectively executed, and above all, profitable for your business.

I work on projects under the values of honesty, clarity, and quality.

Together we will agree to achieve a single goal: to run the most effective online marketing plan to reach your business objectives.

See bits of my marketing methods and philosophy at
"The Future of Business and Marketing Revealed!"